Vermont Foodbank launches ‘Nothing Can End Hunger in Vermont’ campaign

first_imgThe Vermont Foodbank asks the public to do ‘Nothing’ about hunger. Breaking away from traditional appeals, the Foodbank’s ‘Nothing’ campaign evokes the desolation of ‘Nothing’ to eat and offers something to do about it. Cans of ‘Nothing’ ‘ 14,000 empty cans with slots for collections ‘ will be sold for $2.99 each at all Vermont Hannaford Supermarkets. Proceeds from the sale of each can benefit the Foodbank and help provide 18 nourishing meals for a family in need. The Vermont Foodbank turns ‘Nothing’ into a commodity to help the hungry at a time when the need has never been greater. The ‘Nothing’ Campaign is on the web at www.nothing.org(link is external), on television, on the radio, and in social media outlets such as Facebook, Flickr, Twitter and YouTube. This landmark campaign begins July 14, 2011, and continues through September. A challenge for the Vermont Foodbank is finding ways to engage new donors, volunteers and advocates. The campaign works to convince potential donors that something can be done about a persistent social problem. ‘Vermont is the ninth hungriest state in the country’14 percent of all households are food insecure,’ says John Sayles, Chief Executive Officer of the Vermont Foodbank. ‘Cuts to the federal nutrition safety net, as well as high unemployment, and substantial food and housing costs mean more Vermonters are making tough choices between food and other necessities.  The charitable food system is feeding more Vermonters than ever before.’ The campaign is supported and underwritten by Citizens Bank and Hannaford Supermarkets.  “Investing in our community is a core value at Citizens,” said Joe Carelli, President, Citizens Bank, Vermont. “When we learned about this campaign, we immediately thought it was an innovative and exciting way to approach hunger awareness, and we wanted to be a part of it. Regardless of your ability to give, whether it’s a financial gift, donating your time to volunteer, or helping to promote awareness, any and all support makes a difference.  I am proud to say we can ALL do something about Nothing.” NAIL, an award-winning communications agency in Providence, R.I., created the ‘Nothing’ Campaign. ‘How do you make ‘nothing’ a positive thing? You make it something meaningful, an empty can that you hold in your hand,’ says Jeremy Crisp, the NAIL Partner directing the effort. ‘All of a sudden, nothing can end hunger in Vermont.’ ‘The idea that Nothing Can End Hunger in Vermont reflects the persistence of the problem in our communities,’ said Andy Willette, Regional Manager for Hannaford Supermarkets in Vermont. ‘Hannaford believes that the strength of our community directly impacts the future of our business, and we are proud to help do something about the problem of hunger.’The goal of the ‘Nothing’ Campaign is to raise significant funds in order to help provide nourishing meals to as many as 86,000 hungry Vermonters.  Each purchased can of ‘Nothing’ will return $2.99 to the Foodbank. A $25 donation to the Vermont Foodbank will help provide a family of four with groceries for nearly two weeks. Donors are encouraged to make their donations online. Through this campaign, the Foodbank also hopes to expand its base of online donors and to capture new email addresses in order to start building a relationship with potential new donors. And, of course, the Food Bank will gratefully take back cans of ‘Nothing’ filled with something in donations. ‘This effort to engage a new audience in supporting our work, would not have been possible without the incredible creativity of NAIL, and the financial support of the Citizens Bank and Hannaford Supermarkets,’ states Sayles. The Vermont Foodbank is the state’s largest hunger-relief organization, serving communities in all 14 counties of Vermont through a network of more than 280 food pantries, soup kitchens, shelters, senior centers and after-school programs. In FY2010, the Vermont Foodbank distributed more than 7.6 million pounds of food to as many as 86,000 Vermonters.  The Vermont Foodbank, a member of Feeding America, is nationally recognized as one of the most effective and efficient nonprofits and food banks in the nation.  To learn more about hunger in your community and to take action against hunger and poverty in Vermont, visit us on the web at www.vtfoodbank.org(link is external)     #                      #                      #last_img